The Virginian-Pilot Advertising: Strategic Opportunities

Green Living

In conjunction with the "Great American Cleanup," "Earth Day," and other local environmental outreach programs, this special section will be a comprehensive guide to living a Greener Life in Hampton Roads. Distribution will be full run in both The Virginian-Pilot and Daily Press for a total of 241,000 households.

‘Best Of’ Winners Edition

The wait is over and the results are in! This ‘Best Of’ Winners Edition section reveals the Gold, Silver and Bronze winners of our annual Virginian-Pilot Readers’ Choice Awards, which name the ‘Best Of’ in all of our Hampton Roads cities. This section provides our winners a special opportunity to thank their customers for voting for them or entice newcomers to come and try the ‘Best Of’ for themselves.

Distinction (Luxury Section)

Don’t miss this exciting new opportunity to showcase your luxury products, gifts, and services to South Hampton Roads’ consumers! This section will provide readers with distinctive taste the latest trends and the hottest products. Reaching over 214,000 readers, businesses, and local decision makers, Distinction delivers South Hampton Roads' most affluent consumers. This full color glossy magazine has high end appeal and quality that will encourage potential customers to not only read it, but also keep it for future reference.

Scholastic Achievement

Scholastic Achievement is a full-run, special section that reaches over 348,600 readers. Thousands of Hampton Roads parents and students will be reading this section. This section is a great opportunity for Colleges, Tech Schools, Cell Phones, Nursing, Car Dealers, and other retailers that target this group of readers. Bundle retail rates apply and color positions are available.

OpSail 2012 Virginia

OPSAIL 2012 Virginia is a world-class, international celebration of our naval heritage. This 12-day celebration, starting June 1, will bring 1.5 million visitors to Hampton Roads and will generate an estimated $150 million in tourism spending. OPSAIL 2012 Virginia offers a unique opportunity for businesses large and small to reach new customers and further brand their business. The event will benefit many industries including retail, restaurants, hospitality and tourism!
Advertising opportunities include sponsorship packages and a la carte advertising. Products include The Virginian-Pilot, Military Newspapers, Online, special section, discount book and event schedule.

Homearama

Tidewater Builders Association will host a Spring 2011 HOMEaRAMA showcase of homes in Virginia Beach's Eagle Nest community. This HOMEaRAMA themed edition of the Saturday HOME section will provide readers with decorating and design solutions as well as home-buying and home-building information.

Summer Wrap

Get maximum exposure for your business by taking advantage of the chance to advertise on the cover of The Virginian-Pilot! This high-impact section will wrap the front of the newspaper each Friday throughout the summer. Designed as a weekend guide, the Pilot Planner provides readers with the hottest and coolest things to do all summer long.

Hampton Roads’ Employers of Choice

Hampton Roads’ Employers of Choice, Celebrating Diversity in the Workplace, is a full color magazine style publication showcasing the best of the regions employers in Hampton Roads. This publication will include editorial content that reflects key trends and relevant issues at the forefront in the Human Resources community. This one-of-a-kind special edition will reach over 384,600 readers and can be used as a comprehensive employment resource for employees and employers in Hampton Roads. Make sure your business is included!

Get additional information about the corresponding Diversity Career Event.

Hurricane and Severe Weather Guide

The Virginian-Pilot produces this annual in-depth section covering the hurricane season in South Hampton Roads including hurricane tracking maps, flood-map, survival guide and evacuation guide. Helping to protect homes and families in Hampton Roads, this section is printed on upgraded paper in a multi-fold format that readers will keep for the entire hurricane season. Have your business be a part of this essential annual section by reserving your ad space today.

Discover Hampton Roads

A guide to what makes our area unique, from its waterways to world-class museums; accompanied by a year-long schedule of events. Make sure your company is a part of this coffee table publication that Hampton Roads readers keep in their homes for months to come. Let newcomers to our market know who you are!

Back To School

Publishing in late August is our annual Back to School sections. These special zoned products give you the opportunity to reach the parents of local school students right before the start of a new school year. Readers will find the complete bus schedules for their area.

Football Preview

As the end of summer approaches, there is but one thing on the sports-fan’s mind: FOOTBALL! Be it High School, College or Professional, your Virginian-Pilot has the answers! And what better a place to advertise for your business than on these highly sought after pages? Each of these four sections deadline August to early September, so take action now!

Fall Arts Calendar

What’s Next?

This special section, which serves as a guide for life after high school for South Hampton Roads’ seniors, juniors and their parents. “What’s Next?” is a tabloid format guide filled with information about everything from scholarships and financial aid to workforce development programs.

This guide will be distributed in the full run Virginian-Pilot, with 26,000 additional copies distributed directly to regional guidance counselors. This is an excellent opportunity to advertise for Colleges & Universities, Vocational & Technical Programs, Community Colleges, Employment Opportunities, and the Military.

The Power of Pink

The Virginian-Pilot will publish a special pink edition to help fight breast cancer. Show that your business cares by being one of the sponsors of this effort. The content will feature reader submitted stories of individuals that have had a positive impact against this deadly disease. In addition to the section, Pilot Media will sponsor the Survivor's Luncheon and will include in-paper and online ads to build awareness of this important cause. There are also advertising opportunities in the City Tabs. 

Your Guide To Private Education

Your Guide To Private Education – This sought after section features a complete listing of local private schools with information to help the more than 348,600 readers make their education decisions. Here’s your chance to entice those parents to utilize your business.

Holiday Sections

Winter Wrap

Get maximum exposure for your business by taking advantage of the chance to advertise on the cover of The Virginian-Pilot! This high-impact section will wrap the front of the newspaper each Thursday throughout the holiday season. Designed as a weekend guide, the Pilot Planner provides readers with all of the holiday happenings in Hampton Roads all season long.

2013 Auto Show Magazine

An exclusive guide to the Hampton Roads Automobile Dealers Association’s 2013 International Auto Show. Published on upgraded, glossy paper in an 8-page gatefold format, this beautiful piece will help readers navigate their way to and through the ADA event.

Rev up your business, advertise in this section today!

African-American Today

Every year The Virginian-Pilot publishes African-American Today to commemorate Black History month. Content will also include other motivational stories from generations of local African-Americans, plus a complete listing of events to mark February as Black History month.

“Best Of” Preview Edition

This sneak-peak section encourages residents to vote for their favorite businesses in an array of categories in the upcoming city-by-city “Best of” ballot editions. This is your chance to stand out in our community. Make sure Hampton Roads knows your business is in the running by advertising in this section today.

“Best Of” Ballots

Whether your business is a local restaurant, a day spa, or something in between, the way to make your business known is to be voted the “Best Of” your city. This ballot section kicks off the voting period for our annual Virginian-Pilot Readers’ Choice Awards which name the “Best Of” our Hampton Roads cities. By advertising in this section, you receive a free “Vote for Us” promotional poster, your name automatically listed on the ballot, and the chance to speak to Hampton Roads residents and become the “Best Of!”

March Madness

March Madness is upon us again and it is time to track the top basketball teams and scores. And what better place to advertise for your business than on these highly sought after pages. March Madness is printed in the expanded sports section.

Connexions - Summer Camp Guide

A comprehensive guide to summer camps in and around Hampton Roads. This section is highly anticipated by parents who hang onto it for months as a resource in making camp decisions. This section features a strong editorial component that isn’t available anywhere else.

Transition: A Focus on the Military

CareerConnection is bridging the road from the military to the private sector. This monthly advertising special offers insight, advice, and career opportunities to transitioning military personnel and their spouses.

Classified Marketplace Coupons

Get noticed by deal-seekers with a full color, front page ad for your business today. This great daily opportunity is available now. Frequency discounts are available.

Celebration Stories

Each Sunday in our Celebrations pages, The Pilot features the complete story of a couple who placed their announcement in our paper.

Professionally written, this heartfelt article contains the stories of love in marriages, anniversaries and more. With various ad sizes and shapes available, this is your chance to get your advertising message out to the huge audience of Hampton Roads readers and the highly lucrative wedding and event market.