The Virginian-Pilot Advertising: Strategic Opportunities
2013 SPECIAL ADVERTISING OPPORTUNITIES | Download printable calendar (PDF)
2013 Scholastic Achievement
Scholastic Achievement is a full-run, special section that reaches over 348,600 readers. Thousands of Hampton Roads parents and students will be reading this section. This section is a great opportunity for Colleges, Tech Schools, Cell Phones, Nursing, Car Dealers, and other retailers that target this group of readers. Bundle retail rates apply and color positions are available.
| Publication Date 5/25/2013 |
Primary Target Family |
| Format Broadsheet |
Get Hired Hampton Roads (June)
The Virginian-Pilot’s heavily promoted CareerConnection section featuring increased employment opportunities both in the paper and online.
| Dates: Publishes Sunday, June 23, 2013 in the CareerConnection section and the following Tuesday in the Hampton Roads section. Also found online at CareerConnection.com |
| Deadlines: Normal Deadlines Apply. |
| More Information |
2013 Hurricane and Severe Weather Guide
The Virginian-Pilot produces this annual in-depth section covering the hurricane season in South Hampton Roads including hurricane tracking maps, flood-map, survival guide and evacuation guide. Helping to protect homes and families in Hampton Roads, this section is printed on upgraded paper in a multi-fold format that readers will keep for the entire hurricane season. Have your business be a part of this essential annual section by reserving your ad space today.
| Publication Date 6/27/2013 |
Primary Target Home Owners |
| Format Special Gate Fold |
View Media Kit |
2013 Navigator
Printed as a full color magazine on quality semi-gloss paper, it will be distributed weekly during the year. It will provide newcomers/new movers an insider's look at the essential things to know and to love about life in Hampton Roads. Let them know about you!
| Publication Date 8/15/2013 |
Primary Target New Residents/Military |
| Format Magazine |
View Media Kit |
2013 Distinction (Luxury Section)
Don’t miss this exciting new opportunity to showcase your luxury products, gifts, and services to South Hampton Roads’ consumers! This section will provide readers with distinctive taste the latest trends and the hottest products. Reaching over 214,000 readers, businesses, and local decision makers, Distinction delivers South Hampton Roads' most affluent consumers. This full color glossy magazine has high end appeal and quality that will encourage potential customers to not only read it, but also keep it for future reference.
|
Publication Dates |
Primary Target High End Consumers |
| Format Glossy Color Broadsheet |
View Media Kit View Video Trailer |
2013 Fall Arts Calendar
| Publication Date 8/22/2013 |
Primary Target Mass |
| Format Tab |
2013 Football Preview
As the end of summer approaches, there is but one thing on the sports-fan’s mind: FOOTBALL! Be it High School, College or Professional, your Virginian-Pilot has the answers! And what better a place to advertise for your business than on these highly sought after pages? Each of these four sections deadline August to early September, so take action now!
|
Publication Dates |
Primary Target Men |
| Format Broadsheet |
2013 Back To School
Publishing in late August is our annual Back to School sections. These special zoned products give you the opportunity to reach the parents of local school students right before the start of a new school year. Readers will find the complete bus schedules for their area.
| Publication Date 8/25/2013 |
Primary Target Family |
| Format Tab |
Get Hired Hampton Roads (September)
The Virginian-Pilot’s heavily promoted CareerConnection section featuring increased employment opportunities both in the paper and online.
| Dates: Publishes Sunday, September 15, 2013 in the CareerConnection section and the following Tuesday in the Hampton Roads section. Also found online at CareerConnection.com |
| Deadlines: Normal Deadlines Apply. |
| More Information |
2013 What’s Next?
This special section, which serves as a guide for life after high school for South Hampton Roads’ seniors, juniors and their parents. “What’s Next?” is a tabloid format guide filled with information about everything from scholarships and financial aid to workforce development programs.
This guide will be distributed in the full run Virginian-Pilot, with 26,000 additional copies distributed directly to regional guidance counselors. This is an excellent opportunity to advertise for Colleges & Universities, Vocational & Technical Programs, Community Colleges, Employment Opportunities, and the Military.
| Publication Date 9/18/2013 |
Primary Target Family |
| Format Tab |
2013 The Power of Pink
The Virginian-Pilot will publish a special pink edition to help fight breast cancer. Show that your business cares by being one of the sponsors of this effort. The content will feature reader submitted stories of individuals that have had a positive impact against this deadly disease. In addition to the section, Pilot Media will sponsor the Survivor's Luncheon and will include in-paper and online ads to build awareness of this important cause. There are also advertising opportunities in the City Tabs.
| Publication Date 10/5/2013 |
Primary Target Mass |
| Format Broadsheet (Pink) |
2013 Homearama
Tidewater Builders Association will host a Spring HOMEaRAMA to showcase homes. This HOMEaRAMA themed edition of the Saturday HOME section will provide readers with decorating and design solutions as well as home-buying and home-building information.
| Publication Date 10/12/2013 Fall |
Primary Target Home Owners |
| Format Magazine Tab |
2013 Your Guide To Private Education
Your Guide To Private Education – This sought after section features a complete listing of local private schools with information to help the more than 348,600 readers make their education decisions. Here’s your chance to entice those parents to utilize your business.
| Publication Dates 10/19/2013 |
Primary Target Family |
| Format Tab |
Healthcare Prognosis: Careers on the Rise (November)
Discover emerging healthcare career opportunities. Our newest publication will highlight the top healthcare jobs that are currently in demand. In this era of layoffs, cut backs and changing economies, it is important to consider whether your next career choice will have longevity. We will explore expanding healthcare positions, the current outlook, educational requirements, income potential and more!
| Date: Publishes in The Virginian-Pilot on Wednesday, November 13, 2013 |
| Space Reservation/Ad Material Deadline: Friday, November 1, 2013 |
| More Information |
2013 Distinction (Luxury Section)
Don’t miss this exciting new opportunity to showcase your luxury products, gifts, and services to South Hampton Roads’ consumers! This section will provide readers with distinctive taste the latest trends and the hottest products. Reaching over 214,000 readers, businesses, and local decision makers, Distinction delivers South Hampton Roads' most affluent consumers. This full color glossy magazine has high end appeal and quality that will encourage potential customers to not only read it, but also keep it for future reference.
|
Publication Dates |
Primary Target High End Consumers |
| Format Glossy Color Broadsheet |
View Media Kit View Video Trailer |
2014 Your Guide To Private Education
Your Guide To Private Education – This sought after section features a complete listing of local private schools with information to help the more than 348,600 readers make their education decisions. Here’s your chance to entice those parents to utilize your business.
| Publication Dates Jan 2014 Oct 2014 |
Primary Target Family |
| Format Tab |
2014 Auto Show Magazine
An exclusive guide to the Hampton Roads Automobile Dealers Association’s 2014 International Auto Show. Published on upgraded, glossy paper in an 8-page gatefold format, this beautiful piece will help readers navigate their way to and through the ADA event.
Rev up your business, advertise in this section today!
| Publication Date Jan 2014 |
Primary Target Mass |
| Format Glossy Broadsheet |
2014 New Year New Career Employment Section (January)
The Virginian-Pilot's heavily promoted CareerConnection section featuring increased employment opportunities both in the paper and online.
|
Dates: Publishes January 2014 in the CareerConnection section and the following Tuesday in the Hampton Roads section. Also found online at CareerConnection.com |
| Deadlines: Normal Deadlines Apply. |
2014 African-American Today
Every year The Virginian-Pilot publishes African-American Today to commemorate Black History month. Content will also include other motivational stories from generations of local African-Americans, plus a complete listing of events to mark February as Black History month.
| Publication Date Jan 2014 |
Primary Target African American-Mass |
| Format Magazine Tab |
2014 “Best Of” Preview Edition
This sneak-peak section encourages residents to vote for their favorite businesses in an array of categories in the upcoming city-by-city “Best of” ballot editions. This is your chance to stand out in our community. Make sure Hampton Roads knows your business is in the running by advertising in this section today.
| Publication Date Feb 2014 |
Primary Target Mass |
| Format Co-op |
2014 “Best Of” Ballots
Whether your business is a local restaurant, a day spa, or something in between, the way to make your business known is to be voted the “Best Of” your city. This ballot section kicks off the voting period for our annual Virginian-Pilot Readers’ Choice Awards which name the “Best Of” our Hampton Roads cities. By advertising in this section, you receive a free “Vote for Us” promotional poster, your name automatically listed on the ballot, and the chance to speak to Hampton Roads residents and become the “Best Of!”
| Publication Date March 2014 |
Primary Target Mass |
| Format Tab |
2014 Connexions - Summer Camp Guide
A comprehensive guide to summer camps in and around Hampton Roads. This section is highly anticipated by parents who hang onto it for months as a resource in making camp decisions. This section features a strong editorial component that isn’t available anywhere else.
| Publication Date March 2014 |
Primary Target Family |
| Format Tab |
2014 March Madness
March Madness is upon us again and it is time to track the top basketball teams and scores. And what better place to advertise for your business than on these highly sought after pages. March Madness is printed in the expanded sports section.
| Publication Date March 2014 |
Primary Target Men |
| Format Broadsheet |
2014 Green Living
In conjunction with the "Great American Cleanup," Keep Hampton Roads Beautiful, Drinking Water Week, as well as "Earth Day" and other local environmental outreach programs, this special section will be a comprehensive guide to living a Greener Life in Hampton Roads. Distribution will be full run in both The Virginian-Pilot and Daily Press for a total of 241,000 households.
| Publication Date April 2014 |
Primary Target Everyone |
| Format Broadsheet |
Healthcare Prognosis: Careers on the Rise (April)
Discover emerging healthcare career opportunities. Our newest publication will highlight the top healthcare jobs that are currently in demand. In this era of layoffs, cut backs and changing economies, it is important to consider whether your next career choice will have longevity. We will explore expanding healthcare positions, the current outlook, educational requirements, income potential and more!
| Date: Publishes in The Virginian-Pilot April 2014 |
| Space Reservation/Ad Material Deadline: TBD |
2014 ‘Best Of’ Winners Edition
The wait is over and the results are in! This ‘Best Of’ Winners Edition section reveals the Gold, Silver and Bronze winners of our annual Virginian-Pilot Readers’ Choice Awards, which name the ‘Best Of’ in all of our Hampton Roads cities. This section provides our winners a special opportunity to thank their customers for voting for them or entice newcomers to come and try the ‘Best Of’ for themselves.
| Publication Date May 2014 |
Primary Target Mass |
| Format Tab |
2014 National Nurses Week Recognition
| Date: Publishes in The Virginian-Pilot May 2014 |
| Space Reservation/Ad Material Deadline: TBD |
2014 Distinction (Luxury Section)
Don’t miss this exciting new opportunity to showcase your luxury products, gifts, and services to South Hampton Roads’ consumers! This section will provide readers with distinctive taste the latest trends and the hottest products. Reaching over 214,000 readers, businesses, and local decision makers, Distinction delivers South Hampton Roads' most affluent consumers. This full color glossy magazine has high end appeal and quality that will encourage potential customers to not only read it, but also keep it for future reference.
|
Publication Dates |
Primary Target High End Consumers |
| Format Glossy Color Broadsheet |
View Media Kit View Video |
2013 ‘Best Of’ the Best Ballot Issue
| Publication Date May 2014 |
Primary Target Mass |
| Format Broadsheet |
Summer Wrap
Get maximum exposure for your business by taking advantage of the chance to advertise on the cover of The Virginian-Pilot! This high-impact section will wrap the front of the newspaper each Friday throughout the summer. Designed as a weekend guide, the Pilot Planner provides readers with the hottest and coolest things to do all summer long.
| Publication Date Fridays |
Primary Target Mass |
| Format Spadea Wrap |
Winter Wrap
Get maximum exposure for your business by taking advantage of the chance to advertise on the cover of The Virginian-Pilot! This high-impact section will wrap the front of the newspaper each Thursday throughout the holiday season. Designed as a weekend guide, the Pilot Planner provides readers with all of the holiday happenings in Hampton Roads all season long.
| Publication Date TBD |
Primary Target Mass |
| Format Spadea Wrap |
Classified Marketplace Coupons
Get noticed by deal-seekers with a full color, front page ad for your business today. This great daily opportunity is available now. Frequency discounts are available.
| Publication Date Daily |
Primary Target Mass |
| Format Broadsheet |