The Virginian-Pilot Advertising: Classified Mechanicals

Standard Page Size: 1806 lines (6 columns x 301 agate lines); 10.3889" x 21.5" full page art or paste-up copy for full pages set at 301 lines. Separate ads or multiple ads stacked, measuring more than 275 lines in depth will be charged at full column depth (301 lines). 5 column ads are not accepted.

Column Depth: 1 inch equals 14 agate lines. There are 301 agate lines in our Classified full page depth.
Tabloid Page Size: 882 lines (6 columns x 147 agate lines); 10.3889” x 10.5”. Copy measuring more than 125 lines deep is charged at full column depth (147 lines). 5 column ads are not accepted. Minimum depth requirements will be 21 lines per column.
Double Trucks: 258” or 3612 lines (12 columns x 301 lines or 21.77” x 21.5”) plus gutter, for a total billed size of 279.5 column inches or 3,913 lines. Full size double trucks accepted at the regular rate. Scotch double trucks requesting exclusivity accepted at premium rate.
Tabloid Double Trucks: 1764 lines (12 columns x 147 lines or 21.77” x 10.5”) plus gutter, for a total billed size of 136.5 column inches or 1,911 lines. Only full width and full depth double trucks accepted.
Minimum Size Ad: All display ads must be 21 lines deep for each column in width.
Color Bar - Full Color Ads: To ensure quality full color reproduction, a 1/4-inch deep color bar will be placed in the bottom portion of the scheduled ad space.
Disk Ad Requirements: Contact the Advertising Operations Department for specifications at (757) 446-2057.
Electronic Ad Transmission: Third Party Ad Delivery Systems: AP Ad Send (1-800-823-7363) or Ad Transit (1-800-254-6533), or FastChannel (1-866-321-3278). Click here to learn more about electronic ad transmission.

For additional information, view the Contract & Copy Regulations section.

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