The Virginian-Pilot Advertising: Mechanicals
Click Here for a Printable Explanation of Ad Sizes, NEW DIMENSIONS and Pictures of Actual Ad Sizes.
- Offset Ad Photo Composition
- All editions of The Virginian-Pilot including part run editions are printed on offset presses. The size of the printed ad is identical to the size of the layout submitted for production. Use 100 line screen for halftones.
- Standard Page Size
- 129 inches (6 columns x 21.5" or 10.3889" x 21.5") full-page art or paste-up copy for full pages is set at 21.5 inches. Separate ads or multiple ads ordered stacked, measuring more than 19 inches in depth, will be charged at full column depth. Minimum depth increments will be 0.25 inch per column.
- Tabloid Page Size
- 63 inches (6 columns x 10.5" or 10.3889" x 10.5") ads measuring more than 8" deep will be charged at full column depth (10.5 inches).
- Double Trucks
- 258 inches (12 columns x 21.5" or 21.77" x 26.5"), plus gutter, for a total billed size of 279.5 column inches. Full-size double trucks accepted at the regular rate. Scotch double trucks requesting exclusivity accepted at premium rate.
- Tabloid Double Trucks
- 126 inches (12 columns x 10.5" or 21.77" x 10.5"), plus gutter, for a total billed size of 136.5 column inches. Only full width and full depth double trucks accepted.
| Columns | Decimal Inches | Points |
|---|---|---|
| 1 | 1.6389" | 118 |
| 2 | 3.3889" | 244 |
| 3 | 5.1389" | 370 |
| 4 | 6.8889" | 496 |
| 5 | 8.6389" | 622 |
| 6 | 10.3889" | 748 |
- Full Color Ads
- To insure quality full-color reproduction, a 1/4-inch deep color bar will be placed in the bottom portion of the scheduled ad space.
For additional information, view the Contract & Copy Regulations section.